When a customer orders a product in an online store from a registered publisher, our platform receives a copy of the order.
Let's imagine a received order for a single product described as "apple iphone pro in protected case".
An advertiser can create an ad which targets keywords, for example:
When the order "apple iphone pro in protected case" enters the automatic auction, the ad of advertiser piet wins, cause both keywords "apple" and "iphone" match the order description.
But of course there are many more factors which come in play when deciding who wins the auction, for example pricing. For example:
Now advertiser joop wins because he is willing to bid way more than piet.
|Location targeting for ads in auction||Article|
No comments found..
Not enough rights to add comment. (sign in)